Escaping The Time For Money Trap – PersonalSuccess Marketing's New Book Featuring Max's Dilemma

In this episode, join Dr. Marc Kossmann and Charlie Seymour Jr as they discuss the second section of the book they recently finished writing – Learn about Max's Dilemma and how it relates to you and your business. At PersonalSuccess Marketing, we developed the 40/20/40 System to solve Max's Dilemma. Free yourself from the TimeTrap Plateau, Master the Online Jungle, reach The Summit of your career, and find the freedom to pursue your DreamDestination!

Max's Dilemma

Max represents every service-oriented professional who has arrived at mid-career and mid-life. In the story, Max happens to be a very busy attorney, but we could just as easily write multiple versions of the book where Max could be a physician, a psychologist, an accountant, or for that matter just about any business owner who provides a service to clients.

Professionals begin their professional life with great ambitions. There is a summit in sight that you are aiming for. And in your professional training, you are given a map to follow. And we just don't understand at the outset that the map contains a fatal flaw. That map does not lead to the summit – it leads to the TimeTrap Plateau.

The flaw is that in almost every service providing business what you are taught to sell is time. We think we are selling our knowledge and expertise, but we are not. We are selling time, trading time for money. And the flaw is that time is a finite thing. What do you do at the point that you are selling 60 to 80 hours per week of your time? And what do you do when, by mid-career, you have reached a maximum fee that you can charge for that service? You have no room to grow. You are trapped – that is the TimeTrap Plateau.

Now, to make matters even worse, getting truly free from the TimeTrap involves dealing with the reality that the plateau is completely surrounded by a dense, tangled Online Jungle. While building his business, Max’s world was transformed by the Internet. He must now figure out how to deal with the Online Jungle that must be mastered. This is the new platform upon which all businesses must now learn to market themselves.

At PersonalSuccess Marketing, we developed the 40/20/40 System to solve Max's Dilemma. We show Max and every other service provider how to GET OUT of both the center of the business and the crowd of their competition. We teach Max how to create a powerful online marketing platform. Then we teach Max to make The Shift – where he learns to really sell his knowledge and expertise, not his time.

We want you to "buy back" your time because time is the true measure of wealth. We want you to own your time. We want you to own an business and not be the primary employee (the real meaning of being "self-employed"!). We want to show you how to sell knowledge, experience and expertise independent of your hourly effort.

Once you are free from the TimeTrap Plateau, once you are Master of the Online Jungle, then you can reach The Summit of your career. And from that summit, you know have the time, the freedom, the clarity of vision to define you DreamDestination. This is about brining real meaning back into your life's work. Move from success to significance.