Professional Service Marketing – The 40-20-40 System for Total Transformation

In this episode, join Dr. Marc Kossmann and Charlie Seymour Jr as they discuss the 40/20/40 System, the total marketing transformation for mid-career, service-oriented professionals. At PersonalSuccess Marketing, we developed the 40/20/40 System to solve Max's Dilemma. Free yourself from the TimeTrap Plateau, Master the Online Jungle, reach The Summit of your career, and find the freedom to pursue your DreamDestination!

The 40/20/40 System

Join Dr. Marc Kossmann and Charlie Seymour Jr for this overview discussion about the PersonalSuccess Marketing 40/20/40 System.

We created PersonalSuccess Marketing to address a specific set of problems that are faced by the mid-career, mid-life professional and business owner. If you are a professional or business owner, especially one who provides a service to clients, you set off on a career path that you thought would take you to the summit of your career.

So what happened along the way? Here you sit at mid-career, you can see that summit off in the distance, but somehow you can't get there from here. You are stuck on the TimeTrap Plateau.

What happened is that there was a fatal flaw in the map you were following – the business plan that was supposed to take you all the way to the summit. That flaw is that you built a business with two critical problems.

First, you became the center of your business, the hub of the wheel, and now the entire business is dependent upon your physical presence. You worked very hard running around in circles, but you ended up digging a moat around yourself trapping you at the center.

Second, you built a business in which you trade your time for money. You developed your skill and expertise, but you sell your time. And now you are selling off all of the time that you are able or willing to sell off. In fact, you might just be interested in buying back a few of those hours!

The 40/20/40 System is the solution that gets you free from the TimeTrap Plateau. It is 100 percent transformation.

The First 40 Percent is about Getting Out from the center of your business and from being embedded within the mindset of your profession. We focus on helping you to Create Your Own Legend.

The next 20 percent is learning to use the Universe Model of Social Media Marketing to build a powerful online marketing platform.

And in the Final 40 percent, you make The Shift – the shift from selling time to actually selling your knowledge and expertise independent of your hourly efforts. This is the shift from professional to Infopreneur.

Taking the whole process together, you break free and Create Your Own Legend, you build a powerful marketing system, and you develop information products which create multiple streams of passive income as they are marketed with your online platform.

Your Legend, the unique story about who you are and what you do, creates the structure, the message that builds a community of people interested in your work. You build relationships through social media.

Enjoy the podcast and learn how the PersonalSuccess Marketing 40/20/40 System can free you from your TimeTrap Plateau and get you back on the path to The Summit!