Salesmanship – Sell Yourself FIRST To Win New Business – You ARE Your Product

Selling yourself FIRST will lead to more business because YOU are often the product or service

YOU are often your primary product or service.

YOU are what your clients or customers buy.

YOU are the first-line of contact and how your prospects see the business you run.

Everything you do or say, how you dress and carry yourself, how you speak and write (even in short emails that you feel "don't matter"), and whether you are an "on-time person" or one who is always late combine to be the "brand" that is YOU.

And it ALL matters. A lot!

It is how your clients, customers, or patients think about you. It's how they refer to you when speaking to other people about you. It determines if they return to do business with you another time.

Did you ever hear the story about the blind men and the elephant?

• The first man touched the elephant's trunk and described it as a flexible, long creature.
• The second man touched the elephant's tusk and thought it was a very hard, smooth, upward-pointed animal.
• The third touched the elephant's hoof and thought it was a large, flat, very heavy creature with several smoothe places (the toe nails).
• And the fourth touched the tail and thought it was a short, pliable snake-like animal with hair at the end.

Each one "knew" the elephant for what his experience told him… and each was correct, but only PARTIALLY correct.

The same is true for YOU…

Whatever you show your prospects is how they see YOU and the work you do

Be confident, they see confidence. Be a great salesman, full of knowledge, and they see a knowledgeable salesman. Be their adviser and advocate, and they see someone on THEIR side of the table who is there to help.

Be a wimp, and they see someone they don't want to do business with again.

If you are looking for a job, looking for employment, looking for a way to start your own business, be sure that what you show to people is the side of you that you want exposed.

For just as the blind men of the story thought they knew the elephant, people you come in contact with THINK they know you.

Be down, be loud, be obnoxious even ONE time, and it resonates with those who come in contact with you. But be UP, encouraging others around you, seeing the bright side… and that can work magic on people.

The northeast of the USA has had lots of rain. I often hear people say, "Ugh… what a horrible day." But what if we had no rain? What if the plants stopped growing? What if it were hot, muggy, and gardens were withering? Wouldn't the rain look pretty good THEN?

So LOOK for the good and then present yourself well to win new business

Keep your spirits high, see the good in what (and who) is around you, and you will win in just about everything you do.

It's a scary time out there in that economy of uncertainty.

And as the saying goes: It's a RECESSION when others are out of work; it's a DEPRESSION when YOU are out of work. And even if you work for yourself but have no paying assignments to keep you going, it's a tough place.

Let's stay away from the DEPRESSION. Being a part of the Great Recession is bad enough.

It's time to stay positive, upbeat, alert to new opportunities

OK… so your dream left you a long time ago but you came up with NEW dreams and you know that only YOU can pick you up and get you moving. Your new dreams are just as valid as the old ones – people of the 1920's didn't have the same dreams of those of the 1950's, so your dreams simply HAD to change.

Get moving. KEEP moving. Know that you have to sell yourself FIRST to win new business and that often YOU are the product.

Be sure to present yourself WELL. All the time!

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Salesmanship – Sell Yourself FIRST To Win New Business – You ARE Your Product