If You Aren’t Using Video To Tell Your Story,
You Are Killing Sales Before They Start!
Discover How Important Videos Are To Your Success
And How YOU Can Create Them With Ease
No advance in communication comes close to the recent explosive growth of video.
Not smoke signals, nor carrier pigeons, nor the telegraph, nor the radio, nor even television.
On the web, through smart phones, displayed on electronic tablets, delivered in emails: video is the most powerful form of communication ever invented. Second only to your being there in person.
But if you're not using video in your business, you are inviting your competition to grab all the attention and steal "your" clients.
In fact, there’s never been a more critical time than right now for you to launch or strengthen your use of video to power your business success.
And let's face it, once you learn how to use video, what will that be worth to the growth of your business? $5,000? $10,000? Even $25,000 a month increase? And what would you pay to have that improvement NOW, without all the time wasting of going it alone using the trial-and-error method?
But more on that shortly:
We're entrepreneurial psychologist Dr. Marc Kossmann and video-crazed MBA marketer Charlie Seymour Jr and we use video a LOT! We know how powerful it is and how to create a legend using it – create a legend around you so your customers, clients, or patients always want YOU and not someone else. We've learned the secrets behind looking great on your videos, telling your story, letting your personality shine through. And we like sharing this information as much as we love to share our many videos.
Has The New Economy Got You Down?
Over the past few months as the “new economy” has emerged, successful businesses have crumbled, closed, gone out of business. People accustomed to consistent streams of money suddenly found themselves out of business.
You've seen the news: you know how devastating this is.
Streams slowed to trickles and then dried up. What used to be fertile ground is parched, barren, useless. Business owners don’t know how to get their message out. They aren’t able to adapt, learn new technology, change to the new realities of how their clients needed to receive their information. They feel hopeless.
And yet others made the transition easily and quickly. They watched what successful entrepreneurs and business owners did, and they patterned their businesses after them… and flourished.
There’s never been more opportunity than right now when you know what you're doing.
If you can’t use video these days to create your own legend now, to tell your story, to show how effective your products and services can be, then we just can’t imagine when you’ll be able to. Just don't throw in the towel as so many other people have done – there really is hope.
Videos Are Easy To Create
When You Follow The Right Steps To Make Everything Work
It's a myth that equipment is your most pressing need in videos. Too many people wrongly focus on the tools: the cameras, the lighting, the editing. They confuse your mind with “gigabytes,” “megapixels,” “color temperature,” “high definition at 1080p vs 720p,” “4×3 vs 16×9,” and so on. But YOUR focus needs to be on the single most important factor in your success: YOU.
The tools and cameras have all changed and will continue to change. The distribution methods have changed and will continue to evolve at an ever-increasing pace. But YOU: you need to know the simple, easy-to-follow Steps which guarantee that YOUR message will be delivered clearly. And when you do, your clients will learn that only YOU are right for them.
But before we tell you how to do this, let’s review the explosive growth of video and why you MUST use it. Then we’ll share with you how to be sure that YOUR story is created quickly and easily and with the greatest impact.
Are Your Competitors Taking Your Clients?
Are your competitors meeting more clients one on one? Is their use of video killing your opportunities?
Well, no one presents YOU better than you do, especially after getting some coaching about how to present yourself the best way… through video.
People want to look into your eyes, hear your voice, get to know, like, and trust you, and THEN do business with you. There are techniques to help you do that in person and, frankly, most of them are the same as how to do it on video.
You are so close to having the right methods and systems. Learn these important techniques and watch your success zoom.
But you can’t be in more than one place at a time. And in these days of instant communications – emails, faxes, texts, and phone calls – you need all the help you can get.
Video allows you to be in many places at once, communicating your message. We continue to be amazed at how many people tell us they have seen us on our videos and then they tell us what took place in those videos. (They're paying attention!)
And when they come into a room calling us “Dr. Marc and Charlie,” we KNOW that they have seen our videos. And they tell us they have seen our videos. People know that we understand how to tell stories because they have seen so many of our videos. They get to know us through video and we get our message across at the same time.
When You Engage People Through Video,
You Have An Unfair Advantage Over Your Competition
Here’s one of the best ways to make video work: tell a story. When you control the story, you control the outcome – it’s like people are watching a TV drama and anticipating the ending.
Charlie often writes, “Little did I know when I was six years old sitting on the stage of the Players Club of Swarthmore Theater licking a lollipop that I would grow up to use my theater and video training to help people create their own legends now. I fell in love with the audience’s reaction as the story evolved in front of them. To feel the warmth of the lights on my face and the applause in my ears drove me to teach people what I have learned over a lifetime.”
Stories engage us.
When you talk to someone in person and you have a specific list of information to get across, tell a story and don’t just give a list of features and benefits. You two will connect, your story will be remembered long after the facts are forgotten, and you’ll gain a new client for your business.
And remember – when growing up we all wanted to be told stories. Some of us wanted to act them out in the classroom or on a stage. Fully engaged, a story presented through video is much more stimulating than information delivered in any other way.
The Value Of Video
Is Getting More Important Every Day
If you watch TV news or see stories on the Internet, you already know how important video is to your daily life.
Questions: Do you feel you KNOW your evening or morning newscaster? What about some of the characters in your favorite TV show? What about Oprah?
YOU can have that same impact with people who watch your videos: they will feel they know you because videos transmit your personality along with your message.
You’ve seen how much more vivid a story is when it has video showing you what happened rather than someone just describing it: an airplane landing safely on the Hudson, coal miners being rescued, oil gushing into the Gulf of Mexico, political prisoners being liberated, flames climbing a parched hillside (about to destroy all the homes in its path), the running of the bulls in Spain, or even the ball dropping on New Year’s Eve.
Did you just see all of these “pictures” in your mind’s eye while reading this? If you’re like most people, you did. That’s because you saw video about each of these stories. Video left a vivid imprint on your mind.
TELLING the story just doesn’t cut it any more: SHOWING it makes all the difference. And video is much more powerful than still images.
If a picture is worth a thousand words, what is a video worth? One million? Ten million? A billion?
Consider these instances:
- What is it worth if the video is of your child being born when you are thousands of miles away defending your country? Or
- What is it worth if you are giving a speech before a packed auditorium – your last speech because a rare disease is about to take your life? Or
- What is it worth when you land on the moon and take your first step? Or
- What fun do you have rewatching last night’s winning hit (goal, touchdown, basket) in your favorite team’s drive for the championship?
Priceless, no doubt.
Don't Think You Can Afford Video? Keep Reading
Until recently, creating video was beyond the means of most people. Local television studios could produce it and share it, but “normal mortals” couldn’t come close to sharing news, stories, or ideas by video. It simply was too expensive and too difficult to produce.
But these days: video can be delivered instantly through simple, inexpensive equipment. What used to cost tens of thousands of dollars just ten years ago can now be purchased for a few hundred dollars and the quality is much, MUCH better. (Charlie is an expert on that – when creating his video business in 2000, he definitely spent tens of thousands!)
So equipment can't be the reason you don't move forward with video today.
But it’s interesting to note that very few people fail because of what they CAN’T do… it’s usually because of what they WON’T do or DON’T do. You either get up each day and accomplish your goals… or you don’t. You can wallow in what ISN’T working for you or recognize the gold mine in front of you and jump at the opportunities to use it well.
Video is THAT opportunity and your time to use it is NOW.
Why Does Video Work
Better Than Any Other Medium?
People learn in different ways: some like to read words, others like to listen (sometimes accompanied by music), and some like to look at images. But video combines all of them and allows EVERYONE to learn at the same time.
And how about three simple yet important reasons why video works so well to get your message across:
Everyone is overloaded! They’re busy, their brains are working overtime, they need something to grab their minds and make them pay attention. Reading is too passive and photos too easy to overlook. And how many times has someone told you that they wouldn’t read anything “that long” but will watch a two-hour movie? Get them interested and they will watch!
Many people are bored with their lives and look to you to pull them out of their doldrums. They spend so much time dealing with the pressures of the day and just existing with their coworkers or family. They need special materials to wake them up and get them to pay attention. Engage their minds and they will understand your message and purchase your products and services.
People are people, buyers are buyers, and those watching videos online or on television are looking to be entertained. Too many businesses are leery of mixing entertainment with their business message because they feel that “their” clients are above it, too sophisticated, much too educated to be interested in being entertained. But once a person starts watching video, these self-imposed limits melt away. People like to laugh, learn, be entertained, have a chuckle in their hearts and a smile on their faces. Have fun, show personality, be engaging and you will win!
We have to point out that you need to follow a few steps to get it all right. Simply having the best word-processing software on everyone's computers didn’t make them instant millionaire novelists. And in the same way, having easy access to video equipment won’t make everyone an on-screen star – you need to learn the steps to get there… but more on that in just a bit.
So… how did this happen? How did video get to be available so easily and what is responsible for its being seen so much? One name: YouTube.
Take A Look At YouTube:
The World’s Most Active Video Site
Exploded Video Usage Nearly Over Night
Overview and Features
Founded in February 2005, YouTube is the world's most popular online video community where millions of people discover, watch, and share original videos. YouTube is also one of the most active databases on the Internet, following its parent site, Google.com
YouTube allows people to upload and share video clips on YouTube.com and across the Internet through embedding their video players on websites, mobile devices, blogs, and e-mail. (Because of the huge impact YouTube has, we always upload our videos to YouTube before syndicating them to many other video sites.)
With YouTube, everyone now creates and maintains their own television channel and one of the great things about it is: YouTube pays all the costs of housing and delivering the videos! And, unlike lots of other operations on the Internet, all browsers and mobile smart phones can view videos streamed from YouTube.com.
As more people capture special moments on video, YouTube empowers them to share their experiences, talents, and expertise with the world… and that’s where YOU come in. It is now simple to post videos throughout the Internet AND have them searchable on YouTube.
Traffic and Stats
If there is any question in your mind about whether or not video-viewing is important, note that people watch more than 2 billion videos a day on YouTube and upload hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
Here is a brief timeline that shows you how quickly YouTube has grown in popularity:
February, 2005 – Founded
April 23, 2005 – first video uploaded
December 2005 – Official Launch (8 million video views/day)
July 2006 – 100 million video views/day; 65,000 video uploads/day **
October 2006 – Google acquires YouTube for $1.65 Billion (Google saw the value!)
June 2007 – Launched in 9 countries and YouTube Mobile started
October 2007 – Queen of England launches her channel
January 2008 – 10 hours of video uploaded/minute
May 2008 – 13 hours of video uploaded/minute
October 2008 – CBS and MGM full-length programming available
October 2008 – 15 hours of video uploaded/minute
December 2008 – 720p HD launched
January 2009 – US Congress and President channels launched
February 2009 – Vatican channel launched
March 2009 – Disney deal signed
April 2009 – Peabody Award
May 2009 – 20 hours of video uploaded/minute
October 2009 – Over 1 billion views/day **
November 2009 – 1080p full-HD launched
March 2010 – 24 hours of video uploaded/minute
May 2010 – Over 2 billion views/day **
- More than 1 trillion views or around 140 views for every person on Earth
Over 3 billion hours of video are watched each month on YouTube
Traffic from mobile devices tripled
More than 10% of global views come from mobile devices
3 hours of video is uploaded per minute from mobile devices
Available on 350 million devices
- 500 years of YouTube video are watched every day on Facebook
Over 700 YouTube videos are shared on Twitter each minute
More than a million advertisers, the majority of which are small businesses
YouTube’s user base is broad in age range, 18-72, evenly divided between males and females, and spanning all geographies worldwide. Fifty-one percent of their users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. And one of the fastest-growing groups watching videos is Baby Boomers. With such a large and diverse user base, YouTube offers something for everyone.
Take a look at these interesting statistics to see the explosive growth of YouTube:
19 seconds – length of first video on YouTube
15 minutes – what the average person spends on YouTube a day
51 – the number of languages Google's automatic speech recognition technology can translate YouTube videos
60 – More video is uploaded to YouTube in 60 DAYS than the three major US television networks created in 60 YEARS
94 – Out of Advertising Age's top 100 advertisers, 94 have run campaigns on YouTube
100s – Hundreds of millions of videos are watched every month on mobile devices, making smart phones, iPads, iPods, and Android tablets a swiftly-growing way to watch videos on the go
Millions – 10s of millions of websites use an embedded YouTube player (just as we do)
500 – the number of years of YouTube videos watched each day on Facebook (and this doesn’t count the videos watched on other social media sites)
3 million – Over 3 million people automatically share a video from YouTube in one or more Social Networks: one-click sharing makes these videos go viral
45 million – Average homepage impressions is 45 million/day
Who Can Use Video
To Profit In Their Businesses?
It’s hard to imagine there is anyone, these days, who can’t use video to make more money in their business.
Small Business Owners
Real Estate Brokers
If Video Is So Powerful A Business Tool,
How Can YOU Prosper Using Video?
Now that you know 1) how important video is to your success, you see 2) how valuable your communication is through video, you understand 3) why video works so well to deliver your message, and you learned 4) how the explosive growth of video came about, it’s time to discover where you can use video in profitable ways.
Perhaps you’ve seen many of these uses and perhaps you have many more in mind. Here’s how you can use video to make a huge impact for your business while you SHOW and don’t just TELL. See how many of these can work for you.
You can use it as a:
- Welcome message to your website so that people quickly get to know your warmth, personality, and what you offer – when they feel welcome, they stay longer
- Presentation of your 10,000 hours of expertise (which, as author Malcolm Gladwell says in his book, Outliers, qualifies you as an expert) so that your competition can’t pretend to know as much as you do. When they know you are the best, they trust your business advice
- Video Sales Letter so that people purchasing products or services from you understand more clearly who created the product or service and how they can benefit from them
- Teaser to let people know something will be happening soon but you can’t tell them quite yet what it is – nothing like a tease to get people's attention
- Video Resume to help you get a new job or new clients so that when people search your website, you can speak directly to them
- Testimonial from very happy clients who encourage others to buy from you
- Walk-Through for your business or real estate project
- Demonstration of a product or dog training or cooking or painting or sewing or carpentry (you get the idea!)
- Way to Get Out from the Crowd, to set yourself apart from all those others who do some of the same things that you do
- Commercial message to tell people why they should read a blog post or listen to a podcast that is on the same page – we do this a LOT. The video says, "Hey, pay attention to this!"
- Before and After view of how you made positive changes to help one of your clients
- Teaching method, just as our videos do – use images, sound, text to improve your message
- Quick way to reach mobile devices (like smart phones and wireless tablets) with a colorful, moving, sound-track-filled message which they can’t get from a newspaper or magazine
- Rebroadcast of a talk you gave to your local service organization (like Lions, Rotary, PTA, religious group) so that you can use a talk more than once but only DO it once, which multiplies your efforts without expending any more work
- Slideshow producer – mixing stills, video, and sound into a finished presentation of you at your best
- How many more can YOU think up?
OK, Dr. Marc And Charlie: I Know That Video Is Vital
But I Don’t Know How To Begin!
Lots of people tell us that they know that video is vital for business. First they learned that they needed a website if anyone was going to take them seriously. Then they learned that if they wanted to get their message through to their visitors, they had to have video on their website.
But where do you begin? How do you get comfortable in front of the camera? What do you say? How should you look? What do you wear? Do you look into the camera or off to the side? Should someone interview you or should you go it alone? Should you stand or sit? How do you get the sound to be excellent? How much personal information should you reveal?
Whoa! So many questions! We’ll get to the answers soon.
But first, let’s examine just a small part of the message you can deliver. This will show you how to begin.
Here’s an outline we presented to a Mastermind Group in Vancouver, BC, when we shared some of our insiders’ secrets. This is an outline to help you make your first video introduction.
Much of this is common sense to those who present themselves often – but it’s important to bring it all together in one place so that you think about all of this when creating your first, short video.
1. Relax: think about various times when you present yourself so you can draw on the lessons you’ve learned – How do you tell people who you are and what you do when you are at a:
- BBQ or party
- Lunch with a friendly business associate
- Business Meeting where you stand to give your “elevator speech”
- On-Stage Presentation (but don’t let the pressure build!)
2. Keep your listeners/viewers in mind: Why is this important to them? Speak to them about what THEY want to hear
3. Tell a story
- Remember to show emotions through the story
- Find the emotional hook to draw in your audience
4. Smile – inside and out (the #1 Reason people “friend” on Facebook and Twitter is when someone has a pleasant, inviting smile). It's more important than you might imagine
5. Avoid wearing the “mantle” of your profession – you need to Get Out from the crowd, stand on your own, be unique, and show who you are. You are not just "an" anything (an attorney, an accountant, etc.) – you are THE person they need to see
6. URY: “Up, Relaxed, Yes!” It’s an easy phrase to say to yourself just before you create a video. Be “up” about what you are doing. Relax – just do your best and if it doesn’t look the way you want it, do it again. And have a “Yes!” attitude that says, “I can do this!” You’ll always look your best when you do
7. Tease about what is “inside” or “below.” Think of this as the "News At 11:00," the way your local TV station says. Get your viewer to want more: more of YOU and more information about your product or service
8. Have a call to action always, like: click, fill in, buy, call, email, text, see me in person
9. Match your surroundings (clothing, expressions, posture, etc) with your message
10. Think before recording: Where will you display this information and what is the desired outcome?
So you see how this simple list can help you when it’s time to create your first/next video? And that's just the beginning.
OK, Now I Know How To Begin But How Do I Go From
Rock “Start” To Rock STAR In My Videos?
Perhaps you’ve noticed that our total focus has been on YOU. YOU are the most important ingredient in your video recipe. Deep inside you is a story waiting to jump out. It's time to let your inner Rock Star out!
We know this because Dr. Marc, as a clinical psychologist and Adjunct Professor of Psychology, has been studying people and their stories for 17 years.
And Charlie, the video-crazed MBA marketer, has been using video since he was 11 years old plus the lessons he learned in acting (which he began at age 6) and directing (which he began at age 12) in theater.
And now as a partnership, we create videos to tell our own stories, and we’re here to help you create and tell yours.
Most people's knowledge is broad and shallow except in their specialty. You've worked hard to be a success in your career… but that work most likely didn't include how to use video to make you more money.
But don't blame yourself – it takes 10,000+ hours of hard work to be considered an expert (if you believe the studies detailed by author Malcolm Gladwell in his book, Outliers) and that's what Charlie has done in video and theater since he was a child. And since Marc's specialty is psychology, we make a great team to help you figure out what your Legend is and then how to show it through video.
We looked all over the Internet for a course to take you step by step to success – help YOU become comfortable and then look great in your own videos. We found courses at universities for actors and lots of other courses about equipment and channels of marketing, but YOU need to start with YOU.
We often say that your specialty needs to be "an inch wide and 20 miles deep" to show you are an expert: narrow your focus and learn everything you can. But that doesn't leave you much time for other things. We're here to share our knowledge with you – there is no need to go it alone: we've been there and can get you up and successful very quickly.
And though some simple lighting, editing, and equipment is needed to make all this happen, the focus needs to be squarely about YOU.
then join their program."
Here's what Bob "The Teacher" Jenkins says:
Video is not something to play around with on your own. I've done that route myself, and every time it takes me 10 times longer than if I had gone to the experts first. And when I do ask for that help, they make it so easy for me that I can pick it up in a matter of minutes, and the quality of my videos gets a whole lot better.
Which means more sales, faster list growth, and better relationships with my audience.
So who should you learn from? Who passes the Bob the Teacher tests for quality instruction and making it simple? Does it give you the willies? Have no clue where to begin?
I'd like to introduce you to Charlie Seymour Jr and Dr. Marc Kossmann. I met them earlier in the year while I was talking at a JV Alert.
These guys don't mess around.
And I love what they've done with their own sales letter to incorporate video creatively with their text.
What they've put together is an incredible training program (and a couple of incredible "done for you" options if you want it made as easy as possible) to show you exactly how to create amazing live action video.
Bottom line: if you want to become a video marketing rock star, then join their program.
Bob "The Teacher" Jenkins, BobTheTeacher.com
So we have used our years of experience in psychology, directing, performing, speech making, video performance and editing, and working online to create a course for you which we call:
Unleash Your Rock Star Identity:
Create Your Own Legend Now Through Video -
7½ Steps To PersonalSuccess
This is about how to create the “Legend” of who you are and what you do so you can present it on video. It’s about telling your story – what you think and where you came from. Your story tells the world who you are and what you stand for. The more you tell about yourself, the better people feel they know you, and the more they will identify with you. The more people identify with you, the more they will accept your story as something important for them.
This is to help you show that you are an expert, someone who has been around the block with loads of experience. You want people to know you have the answer to their particular question. You want to develop their trust and their belief in your abilities. You want to be the first person they think of at the exact moment they need advice. And through video you can do all of this.
You also want to come across as someone who is interesting, involved, and caring.
“Yes, yes, yes!” you say. “But exactly how do I do that?”
The good news is it’s relatively easy. All you have to do is be yourself and make sure other people know about you.
That’s what this course is all about. And though this is just the beginning, you will be miles ahead of 97% of other people when you follow these 7½ steps. Take a look here:
The Unleash Your Rock Star Identity: Create Your Own Legend Now Through Video – 7½ Steps To PersonalSuccess course is broken down into 7½ easy-to-follow Steps, all centered on various aspects of your identity and the mechanics of creating and editing a video for distribution wherever video is helpful to you.
Each lesson is on video and features instructors Liz and Chris showing you what to do. They take you by the hand as you do it and make it fun. As the “Create Your Own Legend Now On Video” masters, we give you our unique perspectives on what was taught in each lesson as we gather around a table for discussion.
And we give you several powerful bonuses (detailed below) to make things even more fun and profitable.
The course includes a downloadable Success Guide to show you how to create your own legend now. It has exercises and step-by-step presentations designed to show you how to present yourself on video. And because the lessons are on video, you can play them over and over to be sure you learn every last ounce of what we present.
It’s fun. It’s easy. And you are so close to being a Rock Star on video. Once you follow our Steps, you’ll fly through these video lessons and start creating your own videos quickly, knowing you’re doing them correctly.
By the end of the course, you’ll have a completed video that will begin to tell the story of You. And you’ll be ready to cash in on what video can do for you.
Unleash Your Rock Star Identity: Create Your Own Legend Now Through Video – 7½ Steps To PersonalSuccess is exciting and fun, and we bet you’ll have the time of your life as the four of us walk you through the 7½ Steps to creating your own videos.
Here’s a breakdown of what each lesson shares with you:
Step 1: Formal Identity
In this first lesson, you’ll go over what to say about yourself and how to present your background and experience. You’ll learn different ways to present yourself and how to draw on the emotions that will help your message come through.
You’ll create your own “elevator speech” on video. Then you’ll improve it and do it again. We’re right there helping as you go.
And exactly what, you ask, is an “elevator speech”?
It’s like a sales pitch designed to be delivered in the time it takes to ride an elevator. Think about it for a moment: you’re traveling between the ground floor and floor 15 in an elevator. The door opens at floor 3 and in walks THE person you’ve wanted to see. For months you’ve worked to get an appointment and now you have 12 floors to get your main points across.
What do you say when the person asks, “and what do YOU do?”
We will show you exactly what to include in your elevator speech to make sure you give the best possible overview of you, your company, or service. You’ll trim out all the extraneous information and leave your audience with your one, major point.
Step 2: Finding Identity
The second lesson helps you plan your outline, think about your story, and record it. After viewing your first attempt, you’ll revise, rewrite, and reshoot. (Hey, it’s digital video – there is no cost when you decide to throw away a version you don’t like!)
We’ll show you where you can use your video and how to use it to maximum advantage.
You’ll see examples of some of our videos and how we use them – just seeing them and studying what we did is worth more than the cost of this course (because of the time it will save you). You’ll learn how to use a call to action to get your viewers to do what you want them to do.
Step 3: Personal Identity
In this lesson, learn how best to present yourself on camera. Should you wear your hair up or down? Leave your glasses on or take them off? Sport a necktie or leave it in the closet?
You’ll learn about mistakes to avoid. You'll discover how to match your facial expressions and clothing to what you say on camera – it’s really important to learn to do it correctly.
Voice, clothing, overacting that needs to be avoided for the camera plus acting techniques, facial expressions, professional clothing choices (example: Dr. Oz wears scrubs while doing most Oprah interviews in order to “fit the persona”), and more.
Step 4: Spatial Identity
This lesson is all about “setting the stage” for your video. You’ll learn how to choose the best locations, how to get the most out of simple lighting, and how to optimize sound with on-camera or wireless systems. (It’s been said that people feel that the video picture is better simply when the sound improves.)
We explain the advantages of different camera approaches, like standing vs. sitting and full body vs. waist up. All of this is designed with YOU in mind: to make you look and sound your best.
No technical jargon, no lists of statistics, no mumbo jumbo: just simple, easy-to-do, low-cost ways to improve your videos to make you look and sound your best.
Step 5: Vocal Identity
Lesson 5 is all about your voice. You'll learn how to harness your vocal quality, how to put emotion in your voice, and how to conquer diction. Wait until you see the lessons that Chris shows you about diction: they’re really great (and he is hysterical!).
We give you some exercises that will instill good vocal technique, and you’ll learn how an audience reacts to mismatched voice and emotion. And trust us when we say: no dog was hurt while recording this lesson (wait until you see the starring role that “Junior” plays – he’ll quickly teach you about keeping your words and your emotions in sync!).
You will also learn about voiceovers and when they’re more desirable than your appearing on camera. These aren’t just for the camera-shy person – these can be very effective ways to make presentations through video.
Step 6: Camera Identity
You’ll learn how to use one camera to give the impression of many, and how multiple camera angles can enhance your video.
It’s all about getting and keeping attention, and in this age of short-attention spans, it’s important to know how to spice up your videos with just a few tricks of the video world.
And once again, these are easy, simple-to-do steps to improve how you are presented in your videos.
Step 7: Visual Identity
This lesson is all about the nuts and bolts of creating a video. What kind of editing is required? What kind of computer editing programs are out there, and how much do they cost?
Let’s be clear: this is NOT a course about editing. You and your story are paramount. But we know that most people will want to do some editing, so we cover the basics for Windows and Mac computers and actually show you step-by-step methods of editing.
Step 7.5: Wrap-Up
Now’s the time to step back to see what you've learned and understand what you’ve created. Dr. Marc and Charlie tell you the why they selected certain techniques to share with you. They even point out extra lessons you've learned just because you participated in this course.
Notice how professional and engaging your video is – and you did it all on your own (with just a bit of our coaching and advice).
The Course Outline Looks Great, But How Do I Know
That You Are The Right Guys To Help Me?
Our No-Weasel, 91-Day, 100% Money-Back Guarantee In Two Parts: If for any reason you don't love what we have here for you, write us and tell us – we'll refund your money for the course within the first 31 days. All your money back. Simple. Any reason.
And for an additional 60 days, we'll give you back 100% of your money if you write us, tell us what you did to follow our suggestions, and show us what videos you created using our techniques. Show us that you followed our course and you felt it just didn't work for you, and 100% of your money will be refunded. We don't take this extended-guarantee offer lightly and neither should you: Our goal is to get you into video in a big way but, if after trying what we suggest you feel it doesn't work for you, show us what you did and we'll refund your money. 100%. Also simple.
THEN… we also guarantee that for the first 91 days, when you decide to upgrade to a higher Level of our course, we will apply 100% of what you already paid to the cost of that higher Level. And to make that even sweeter, we will reduce the price of the higher Level by $100 during the first 31 days, plus for an additional 30 days beyond that, you can still receive $50 off when you upgrade. We want you to be thrilled, so we've designed our guarantee with you in mind.
Raving Testimonials from people who know our work: Here in brief is what people have said about our Video Work, including some video testimonials about a preview of this course that was presented to a high-level mastermind group in Vancouver, BC, plus some comments about our Best Selling Book (where we first described your need to Create Your Own Legend Now) (Full written comments are on our book's web page.)
"I cannot tell you how much your course helped–every single video was of value. Thank you, thank you, thank you!"
"Thanks for your kind words, Charlie. Also, as much of a tribulation as making that video was, I LOVED doing it; and I'm excited about learning and doing more. It was kind of like getting my daughter through her teen-aged years–fraught with frustration, yet so incredibly gratifying. Thank you, thank you, thank you!
"I cannot tell you how much your course helped–every single video was of value. About being in front of the camera (I was surprised how hard that was for me–but I'll just keep doing & learning), and particularly the video editing. After going through iMovie (it hates Sony), XP (it hates HD), and finally Win7 with Movie Maker (which I didn't like), I ended up with Sony Movie Studio. If y'all hadn't demonstrated the different editing software, I would have had no idea where to start, let alone what to try next. I could go on, but suffice it to say, I am immensely grateful for the great value and support you provided. Thank you, thank you, thank you!"
Liz Zélandais, Madison, WI
"Got your video – it's outstanding! I'm so impressed…"
Mike Koenigs, Traffic Geyser, Main Street Marketing Machines, Instant Customer
"I am totally blown away… AWESOME JOB"
"I am totally blown away in the creativity and animated art work that you have, Dr. Marc and Charlie, I think you two are the smartest guys I know. I absolutely love everything that you guys did for me. I am totally blown away in the creativity and animated art work that you have. I wish you guys all the luck in the world but don’t think you’re going to need it. AWESOME JOB."
Drew Haney, Owner – Sir Speedy of Berwyn, PA
"…a very happy client. And your never-ending flow of ideas related to getting our name out more enthusiastically has been nothing short of outstanding."
"I have always been shy when it comes to self-promotion. Being the owner of a very small business, that can be deadly! But you have shown me the importance of an effective marketing effort across media platforms. Your video work for us on the recent Swarthmore Presbyterian Church sound project was outstanding and captured the feeling of a very happy client. Your advice on making our website more visible to the internet world and more attention-getting to visitors has been invaluable. And your never-ending flow of ideas related to getting our name out more enthusiastically has been nothing short of outstanding. Thank you, Charlie! Our business is busier because of your efforts on our behalf!"
David Hosbach, President, DSH Audio Visions, Milwaukee, WI
"created a video for my business that's just awesome. I absolutely love the style of video he made – it's almost hypnotizing"
"I was talking with my web designer about doing a marketing video for my website and she referred me to Dr. Marc and Charlie. Needless to say, my expectations were met and then some. Dr. Marc met with me, listened to all my ideas, then formulated a message and created a video for my business that's just awesome. I absolutely love the style of video he made – it's almost hypnotizing."
Gino J. Nardy III, Fresh Start "Home Business" Builders
"…absolutely phenomenal job on the video… it's past my bedtime but I couldn't stop watching it!"
"I'm speechless! You did an absolutely phenomenal job on the video… it's past my bedtime but I couldn't stop watching it! Thank you so much for the professional job you did… I'm already getting so many compliments about it."
With Deep Gratitude,
Jeffrey DeVault, Director of Music, Swarthmore Presbyterian Church
"I knew you were talented, but I didn't know how talented!"
"Charlie – I've just been blown away, again, as I relived our big event! It's a spectacular video you have shared with us. I knew you were talented, but I didn't know how talented! Thank you for making it possible for us to enjoy the fruits of your experience and expertise! From an old and long-time admirer. Many thanks."
Betsy Fry, Newtown Square, PA
I can use this as this incredible tool"
"improve your performance, and boost your income" “This fast-moving, entertaining book shows you how to break loose from the past, improve your performance, and boost your income.”
Brian Tracy , the best-selling author of Goals, How The Best Leaders Lead, and 25 other best selling books.
"Marc and Charlie show you how" “Rainmakers get off the TimeTrap Plateau headed for their personal summits. Marc and Charlie show you how to do that.”
Jeffrey J. Fox is the author of best-sellers, How To Be A Fierce Competitor and How To Become A Rainmaker.
"shows you how to Get Out from the crowd" "This book shows you how to Get Out from the crowd and use Information Products to build a well-oiled business. This book is an easy read and is jammed with good ideas to improve businesses for all professionals."
Dan S. Kennedy, NoBSBooks.com, is the author of the popular NO B.S. book series; co-author with Chip Kessler of Making Them Believe; co-author with Sidney Barrows of Uncensored Sales Strategies.
"The Man Is Brilliant" “I just heard Charlie Seymour Jr give an AMAZING talk. The man is brilliant, he’s a marketer; if you need help getting your business to the next level, you call him.”
Jim Palmer , The Newsletter Guru, NoHassleNewsletters.com
I learned tons, TONS of information from them."
"Through their story-telling you'll see ways to Get Out" “Through their story-telling you'll see ways to Get Out of the center of your business or practice, conquer the Online Jungle, and head for the summit of your career.”
Loral Langemeier, CEO/Founder of Live Out Loud, Best-Selling author of the Millionaire Maker 3-book series and Put More Cash In Your Pocket. LiveOutLoud.com
"…loaded with great marketing tips" “MUST READ! When a clinical psychologist who is an entrepreneur and an MBA marketer who is an infopreneur join forces – Look Out! Dr. Marc Kossmann and Charlie Seymour Jr have written a fun book loaded with great marketing tips. They studied authors such as Jeffrey Gitomer, Seth Godin, Ken Blanchard, and my personal favorite, someone with whom I worked with for 3 years to help build his brand and multi-million dollar empire, T. Harv Eker.”
Stefanie Hartman, TV Personality, Publisher, ‘Revenue Marketer to the Stars’ StefanieHartman.com
"…don't get ageeta: these guys know what they're doing!" “If you want to USE the Internet and not feel trapped in the Online Jungle, get Charlie and Marc's new book – and don't get ageeta: these guys know what they're doing!”
Lorraine Ranalli, GravyWars.com
"Marc and Charlie are possibility thinkers" “Marc and Charlie are possibility thinkers, guiding members to realize the potential within their businesses. I'd encourage anyone seeking to integrate social media marketing into their business model to experience what Dr. Marc and Charlie are creating.”
Charles Timmins, SixFigureCareerMastery.com
"…written by two of today's most intelligent thought leaders. Ignore this advice at your own peril!" “Going way beyond mere platitudes about 'how to make money,' Charlie and Marc have stepped foot, brain and soul into uncharted territory – teaching readers not only what to do, but the exact steps for how to do it. We live in a world crowded with people, overrun by chatter, overflowing with indiscernible noise. It's wonderful to know there is an oasis in the center of the chaos…and that oasis is this fantastic book, written by two of today's most intelligent thought leaders. Ignore this advice at your own peril!”
Victoria Ipri, Owner, The Confident Copywriter , TheConfidentCopywriter.com
"There's the HARD WAY, or there's Dr. Marc & Charlie's way" “The moral of this particular story is that you can spend (read: waste) a lot of time teaching yourself these skills (the hard way) or just let Dr. Marc and Charlie be your guide and get you up and running fast, since they've already done it. Heck, MASTERED IT!”
Steven J Schwartz, DDS, ThePassionateDentist.com
"Charlie Seymour Jr and Dr. Marc Kossmann make the real-world mediocrity go by the wayside and teach you how to be something special" “Charlie Seymour Jr and Dr. Marc Kossmann make the real-world mediocrity go by the wayside and teach you how to be something special. As a fan of people like T. Harv Eker, Jim Britt, Don Hobbs, Jim Rohn, Jack Canfield and Napoleon Hill, I believe it is burning desire and knowledge that will get you where you want to go. If you have a burning desire, I suggest you read this book and get some serious knowledge!”
Larry Steinhouse, Author of “If I Won 25 Million Dollars in the Lottery”
"Anyone interested in breaking out of the mold" “These authors are creative and energetic which undoubtedly comes through in this fun new book. Anyone interested in breaking out of the mold should buy this book now!”
Stephanie Chandler, author of LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products
"This book will inspire you to overcome any obstacle" “Marketing superstars need to 'Get Out' to set themselves apart from the crowd. This book shows you how! Most 13-year olds know more about Social Media Marketing than most of us. This book will inspire you to overcome any obstacle that stands between you and the life you want and deserve.”
Leon W. Brown
was coming from (and how to get it out)
to connect with people beyond this little lens"
"These two expose the 'TimeTrap Plateau'" “An MBA and a Psychologist get together and write a book on marketing. Their ideas and strategies are exactly what this tired field needs. Fuel to the fire. Tried and true marketing "systems" have been done to death. These two expose the "TimeTrap Plateau" and show how to get the heck off of it.”
Fred Catona, Philadelphia, PA USA
"When Charlie speaks, people tend to shut the hell up and LISTEN!" ““When Charlie speaks, people tend to shut the hell up and LISTEN! And why might this be? Because unlike a good many "experts," Charlie knows what the heck he's talking about. If you're not sure about a marketing issue, if you need a second opinion, or, indeed, a FIRST opinion, stop! Take stock, and listen to Charlie Seymour Jr. Trust me, you'll thank me for this one day.”
Gary Bloomer, The Direct Response Marketing Guy™, GaryBloomer.com
"…awestruck by the implementation, results, progress, and know-how" “If you could have been a fly on the wall at last month’s primary chapter meeting, you would have been awestruck by the implementation, results, progress, and know-how of keynote speaker and chapter member Charlie Seymour, Jr. Charlie is just one example of the level of experience and 'massive action' we have in our growing group.”
From the Desk Of Mike Capuzzi, GKIC-Philly Chapter Director
I edit video. It really IS simple"
Now It's Up To You: You Can DO This
Nothing Can Hold You Back From Your Success
Here's what you've learned:
- You know that the value of video can be priceless and that it's now available to all of us.
- You discovered how EVERYONE can use video to profit in their businesses.
- You know how to begin – right now.
- You know that when YOU can't be there, your video is.
- You know why people watch video and how you can create your own legend now with it.
- You saw the explosive growth of video online through the time line of YouTube, the largest and most powerful video website.
- You witnessed how many different types of videos are available from Teasers to Welcome Messages to Demonstrations to Resumes.
- You learned that with our help, creating videos will be as easy as talking with people about yourself at a neighborhood gathering like a barbecue.
- And you've seen the 7½ Steps we take you on in our course and it's ready for you to begin.
Phewwww! So much content!
Now it's up to you. It's time to move out of the crowd to Get Out with your message. It's time for your inner Rock Star to come out through video. It's time for your success.
The time to act is now. If you put this off, you'll get busy, forget about it, and weeks and months from now you'll wonder why you're still in the doldrums of average success with your business.
Here's your chance. Get started with video today.
Do It Now, while you're still thinking about it. Click on the Add To Cart Button and order NOW! It's all instantly available to you by download.
Great Value – Unleash Your Rock Star Identity: Create Your Own Legend Now Through Video – 7½ Steps To PersonalSuccess – Level 101 Course Plus All The Bonuses – $297
You get the full course delivered instantly to you: Liz, Chris, Dr. Marc, and Charlie. To gain the knowledge of these four would take tens of thousands of dollars and years of learning. But with this, there's no waiting at home for the UPS driver. No extra delivery charges. No delay in getting started. No confusion over U.S. video standards versus the rest of the world. All of this is delivered instantly to you, so you can get started right away!
You have lessons ON video ABOUT video (making it really simple to follow!). You get the lessons, the exercises, the analysis of each lesson, the course outline, the Success Guide, AND the bonuses including several videos showing you advanced techniques. You learn how to create an introduction, how to relax yourself remembering the "barbecue lesson," how to look great, where to look when the camera is on, how to make one camera look like several, how to improve your diction, how to match your words and expressions, what to wear, where you can use the finished videos, and so much more.
- You get to post a blog on our website outlining your Legend
- You can post a VIDEO on our site once you subscribe to our YouTube channel
- Bonus Audio – PowerIntroductions: When You Want Them To Remember You AFTER A Meeting. Charlie demonstrating before a business group how to improve your “elevator speech”
- Bonus Video – Charlie demonstrating to a group of entrepreneurs how to create a One Camera, One Take video that is perfect to put on your blog or Facebook
- Bonus Videos – Main PSM Video; Upside Down; Two Bald Guys and a Blond; Shave Larry / Save Larry; Vancouver Video; Trip To Denver; Maui Mastermind From Denver; Gimme, Gimme (The music video by Liz to help sell her audio CD showing you advanced editing techniques); 10,000 Hours To Video Expert
Though space is NOT limited with this Level and you can proceed at your own pace, IF you might want to upgrade to one of our other Levels, space is VERY limited and you must act now.
So… the time is now. It's up to you: are you ready to let video produce spectacular results for you? Do you want video to work for you 24/7/365 (when you aren't available)? Are you ready to Get Out from the Crowd and separate yourself from all your competitors?
You've gotten this far in this letter because you know how important video is. It's time for YOU to succeed using video.
Get involved with the course immediately, create successful videos, learn how we can help you, see how we work. Then it's time to follow the directions on the main course page (which we send you when you own the course) to see how we can help you succeed even more quickly. Simple, right?
But hurry. Discover right away how we can help you. Join us now – if you decide to upgrade, space is very limited and our next Mastermind is filling up quickly. We don't want you to miss out or be delayed into our next group.
Plus, remember our No-Weasel, 91-Day, 100% Money-Back Guarantee In Two Parts which is detailed above. Also, we can only guarantee that for the first 91 days, when you decide to upgrade to a higher Level of our course, we will apply 100% of what you already paid to the cost of that higher Level. And to make that even sweeter, we will reduce the price of the higher Level by $100 during the first 31 days, and $50 during the next 30 days. We want you to be thrilled, so we've designed our guarantee with you in mind.
This Is Our Main Course
Get It Now And Leap Past Your Competition!
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Your Time Has Come
Will You Jump Into The Game or Be Shut Out?
There comes a time in each of our lives where a great opportunity appears. Some recognize it and jump at the chance. Others hesitate, don't take action, and wonder why "things" don't improve.
Your time is now. Why go it alone, stumble, have to learn through all the mistakes others have made? Let's face it – if you were going to do it by yourself, you'd "be there" already! Why delay any longer using the power of video to make you successful?
Help is waiting for you. Are you ready? We are… and are here for you.
Click the button above, get started with this course immediately, see how we can help you profit.
Dr. Marc Kossmann and Charlie Seymour Jr
PS: We don't take our No-Weasel, 91-Day, 100% Money-Back Guarantee In Two Parts lightly and neither should you. We're here to help you and want to be sure it's the type help you want. AND remember: we also guarantee that for the first 91 days, when you decide to upgrade to a higher Level of our course, we will apply 100% of what you already paid to the cost of that higher Level. We want you to be thrilled (not just happy), so we've designed our guarantee with you in mind. Click the button above and join us today.
PPS: As students of marketing and business, we continue every year to invest in their own education, just as we recommend you do. We have been to seminars in person or through audio and written materials or have read the work presented by these people and are grateful for all they have taught:
Dan Kennedy, Bill Glazer, Michael E. Gerber, Napoleon Hill, Jay Abraham, Mike Koenigs
Zig Ziglar, Corey Rudl, Don Crowther, John Reese, Mark Victor Hansen,
Gary Halbert, Tom Hopkins, Ken McCarthy, Jeffrey Gitomer, Nido Quobein, Declan Dunn,
Joe Sugarman, Jay Conrad Levinson, Robert Ringer, TJ Rohleder, John Caples,
John Carlton, Dave Dee, John C. Maxwell, Brian Tracy, Jim Edwards, Joe Vitale,
Tom Antion, Mark Joyner, Charles J. Lewis, Harry Beckwith, Robert Bly, Ken McArthur,
Joe Girard, Jeffrey J. Fox, Mike Stewart, Joan Stewart, Clate Mask, Robert Collier,
Bill Crosby, Brian Campbell, Howie Schwartz, Andy Jenkins, Seth Godin, David Frees,
Brad Fallon, Frank Kern, Yanik Silver, Fred Gleeck, Stephanie Chandler, Jim Palmer,
Joel Comm, Tracy Repchuck, Nick Nanton, Matt Furey, Gil Ortega, Daven Michaels,
Charlie McDermott, Mike Capuzzi, Dave Lakhani, Chuck Mullaney, Audrey Kerwood,
Lorraine Ranalli, Marshall Wayne, Scott Paton, Stefanie Hartman, and more